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Research papers

Protocol analysis

One of the most striking developments in data collection procedures in the U.S. over the past several years has been the increasing interest shown in protocol analysis. Protocol analysis aims to examine the individual's choice process in making...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Jean-François Boss, Susan P. Douglas
November 1, 1977
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Citation

Boss and Douglas (1977a, November 01). Protocol analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/protocol-analysis